People take care of their bodies more than ever. More and more people are choosing to join a gym to improve their overall health and achieve that perfect, beach-ready body.
With more and more people becoming interested in health and fitness, there is clearly an increasing demand for personal trainers. Starting your own personal trainer business can be a rewarding and potentially lucrative career path. We’ve put together a guide with the top three tips to help you start your own personal trainer business. See below.
Take Courses
Don’t assume that just anyone can decide to become a personal trainer and start taking on clients. First, you must complete the appropriate courses and obtain the necessary qualifications. In the UK, law states that all personal trainers must hold a Level 3 personal trainer qualification before they can practice legally. Having this qualification will also enable you to receive NHS referrals, which can give your business a real boost going forward.
Study Active runs a variety of different personal trainer courses, from beginner to advanced programs. If you’re looking to start a personal trainer business, taking one of these courses should be the first thing you do.
Are You Becoming an Entrepreneur?
Once you have the relevant qualifications and are ready to start as a personal trainer, you must make an early decision about your new career trajectory. Personal trainers have a choice between being hired by a gym or acting as their own boss. Working for a gym will give you direct access to clients and full use of gym equipment. However, there will be a limit to how much you can earn, and you will not be able to choose your own clients.
If you decide to forge your own path and take the self-employed route, you will be responsible for the clients you choose and what kind of training regime you adopt. You will have much greater creative control and will be able to tailor and customize your business to your liking. However, you will have to bear the costs of renting the space to use it, and you will not see the job security benefits that come with being an employed member of staff. In addition, you will be responsible for arranging important matters such as public liability insurance and ensuring that your taxes are properly paid.
You should weigh the pros and cons of each career path carefully before making the right decision for you.
Market Yourself
This is more true for self-employed personal trainers but hired personal trainers should also follow basic marketing practices to help support their career.
As a self-employed personal trainer, you will be responsible for finding and securing clients for your business. It can be difficult, especially when you’re just starting out. The best way to market yourself is through social media. Maintain a presence across all major platforms, including Instagram, Facebook, TikTok and Twitter. Make sure it’s clear what type of service you offer and post high-quality, engaging content to attract people to your business.
After you get your first client and run a few training sessions, ask them to give you a review or write a testimonial. This can be a very effective marketing tool and can help take your business to the next level.
If you’ve decided to become a personal trainer, congratulations! This can be a fulfilling and fulfilling career path where you will help people achieve their fitness goals. Use the steps we’ve outlined in this guide to start your personal trainer business.
